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Why Migrate Your Website To HTTPS?

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Today, Internet users are increasingly aware of the need to protect their personal information safe from prying eyes and hackers. If they see a warning next to a website URL alerting them that the website is not secure, they will not proceed to the website. Modern browsers are there now warning users of insecure connections. Implementing HTTPS on your website will therefore build trust in your website visitors, keep leads flowing and ensure high coversion rates.
OnMax Host Digital - Why Migrate Your Website To HTTPS?

If you are wondering why migrate your website to HTTPS or need to know all the benefits that HTTPS offers, please keep reading. You have certainly visited a number of websites and noticed that some URL's start with either HTTP or HTTPS. It is possible that you know what this stands for, or maybe you don't. In this article, I am going to share with you about the need to have an HTTPS for your website. But before I do that, let me quickly say that HTTPS is about security of your website.

Websites serve a variety of purposes. Some are built to sell products and / or services. Others are built to provide information. Both of these types of websites are inviting Internet users to come and interact with them. The interaction between a user and a website begins the moment they type your website's web address. And while on the website, the users may need to contact you or buy something from your website. Users may also need to simply subscribe to your Email List or donate to your cause. All these interactions result in an exchange of data between the users and the website.

If you expect to exchange sensitive data between your website and your visitors, you must ensure that you are keeping the transmission secure. Today's users are increasingly aware of the importance of secure data exchange on the Internet. As a result, they look for the symbol of security in the browser in the form of a padlock that appears in the browser while visiting a secure HTTPS-enabled website.

One of the most effective ways to protect data and data transmission on your website is to enable HTTPS or SSL (Secure Socket Layers) to encrypt data transmission between your website and visitors. It is important that this is a part of the overall user experience your visitors have on your website. And major search engines are branding websites that lack the HTTPS as 'insecure'.

Google search engine started displaying the 'Not Secure' warning to notify visitors that the website or blog URL that they visiting on Chrome browser is not secure giving them the option to continue or back out. As you can imagine, visitors who are already on high alert to protect their privacy are likely to back out, resulting in a loss of traffic for you.

OnMax Host Digital - Why Migrate Your Website To HTTPS?

Why Migrate Your Website To HTTPS?

I mentioned above that Internet users are not scrutinizing website URLs for the assurance of safety. Search engines are also including HTTPS as a user experience measurement factor. But above, it is simply good business practice. SSL Encryption is incredibly secure. It makes it virtually impossible for bad guys such as hackers to breach in and intercept communication between your website and your visitors. It prevents them from accessing your users' personal information.

Every website therefore needs an SSL Certificate on every page on your website or blog. If your website or blog does not have an SSL Certificate, now is the time to get it. Depending on whether you are launching a new website or blog, or whether your website or blog has been up for a long time, migrating your website from HTTP to HTTPS can be simple or complex.

Simply purchasing an SSL Certificate or getting a new one may not solve the problem fully. The presence of mixed content on your website will result in a warning. At OnMax Host Digital, we have recognized that SSL is not always an easy experience. It can be tough to install, especially if you are new. There is also the additional work involved in managing it and dealing with mixed content and redirects, etc.

Benefits of HTTPS

I mentioned above in this article that many unwanted things can happen when users come to your website and exchange information with your business. Such unwanted activities could result in the personal data of your website visitors being intercepted and stolen. This could result in a loss of trust in your website as well as potential expensive lawsuits against your business.

Therefore, being and remaining secure is the biggest value. It communicates to your visitors that they can trust that this is truly your website and not a hacked clone that is poised for the purpose of collecting their personal information. Trust and authenticity are important factors of the level of quality of your website. You don't want to lose traffic because they are being blocked by the modern browsers giving them an 'Insecure Connection' warning.

SSL Certificates from OnMax Host Digital provide more than simply encryption security. Here are the main benefits of HTTPS for your website and business: All SSL Certificates from OnMax Host Digital are “SHA-2”, also referred to as “2,048 bit”. This represents the strength of the encryption and is currently the industry standard.

  1. Authentication: OnMax Host Digital provides a variety of SSL Certificates. All our SSL Certificates provide both encryption and validation. The issuance process includes of website ownership. Various SSL Certificate plans come with various degrees of verification of business ownership. So when visitors come to your website, they know for sure that they are actually on your website rather than on a hacked clone.
  2. Data Integrity: HTTPS also assures you, the business owner, that the content your visitors see is exactly what you published and intended for your users to see. Bad guys and even your competitors could seek to sabotage your content in order to drive your customers away from you.
  3. Encryption For Security & Privacy: HTTPS encrypts information exchanged between your website and your visitors. Encryption ensures that information exchanged between your visitors and your business remains between the two of you alone and is not accessed by any unauthorized party(ies).
  4. Increased Performance: Websites with HTTPS enjoy a slight boost in search engine rankings. It improves the quality rating for your website and gives your visitors a better user experience. This increases their degree of confidence in your business as they know that they can transact business on your website without the fear of their private information being intercepted and stolen by a third-party.
  5. Maintain Lead Generation: The more traffic you get on your website, the greater the chances of higher conversion rates. Therefore, HTTPS helps increase your marketing performance.

Types Of SSL Certificates

All SSL Certificates SSL certificates are categorized by the level of validation and encryption provided OR the number of domains or subdomains under the certificate. So, SSL Certificates fall under three main classifications that can be applied to each one of them. Certificates are issued by a Certificate Authority (CA), a software, which is an application that is specifically designed for issuing and running the certificates.

Encryption and Validation Certificates apply to domain, organization and extended validation. SSL Certificates under the domain number category include single, multi-domain and wildcard types.

Single Domain SSL Certificates

The Single Domain SSL Certificates covers one domain only. It does not cover subdomains. If you purchase a Single Domain Certificate for mywebsite(.)com, the certificate cannot also be applied to blog.mywebsite(.)com. You will have to purchase an additional single domain certificate to cover every sub-domain and additional domains.

Unified Communications (UCC) SSL Certificate

The UCC SSL Certificate is also referred to as Multi-Domain Certificate. They allow multiple domains on a single certificate. Initially, the UCC Certificates were created to bridge communication between a single server and browser. They have later expanded to include multiple domains by one owner.

A single multi-domain or UCC Certificate can cover up to 100 domains. You can use the Subject Alternative Name (SAN) option to alter the domain names on the certificate.

A UCC display a padlock in the address bar to show validation. If you want the UCC to display the green text, padlock and country, then it can be configured and will then also be referred to as an EV SSL or Extended Validation SSL. The difference from the EV SSL Type is the number of domains on the certificate.

Wildcard SSL Certificates

The Wildcard SSL Certificate falls under the 'domain number' type. If your business plans to use one domain and several sub-domains, then the Wildcard SSL Certificate is the best option for you. For example, you can cover onmaxhost.domains and unlimited sub-domains such as dashboard.onmaxhost.domains, email.onmaxhost.domains, etc.

DV SSL Certificates

The DV or Domain Validation provides a low level of encryption. It shows a green padlock next to the URL in the address bar. It is the quickest SSL Certificate you can obtain as it requires just a few business documents for verification. A DV Certificate only covers the domain submitted and does not cover any sub-domains.

Verification requirements are met simply by adding a DNS to the CA (Certificate Authority). The CA then verifies the ownership right of the applicant to the domain submitted.

Organization Validated (OV) SSL Certificate

The OV SSL Certificate verifies that the organization and the domain being validated are real. It offers a medium-level of encryption and is obtained in two steps: (1) CA verifies who owns the domain being validated; (2) Next CA verifies that the entity or organization owning the domain is operating legally.

The OV SSL Certificate displays a small green padlock followed by the organization's name. The OV SSL is ideal for a business that needs to offer a medium-level of encryption but cannot afford the cost of an EV (Extended Validation) SSL Certificate.

Extended Validation (EV) SSL Certificate

The EV SSL Certificate is the most expensive to obtain. It offers the advantage of showing the legitimacy of your domain from the address bar. Obtaining an EV SSL Certificate requires that you prove that you are legitimate and authorized to own the domain you're submitting. This ensures your website visitors that you are legally collecting the data needed to execute certain actions — such as a credit card number for an online transaction.

The EV SSL Certificate is the best option if you want to fully demonstrate that you are not a spam website. It displays the padlock, HTTPS, business name, and business country in the address.

Any business can apply and obtain an EV SSL Certificate. Though the most expensive, it is the right certificate for businesses that need to provide identity assurance to their users. Websites that intended to process online payment or collect other personal data should purchase and display an EV Certificate.

Managed SSL Certificate From OnMax Host Digital

Like I mentioned earlier in this article, purchasing, setting up and managing an SSL Certificate is not necessarily an easy experience, especially if you are new. And even for those with experience with SSL Certificates, it can be time consuming. You don't want to risk having an invalid certificate on your website even for one single day as that could result in loss of revenue.

OnMax Host Digital Managed SSL Certificates provides you with both the Certificate and the Management Service. We give you peace of mind as you can lean on our Security Team. You won't have to worry about the additional work of managing your Certificate, or worry about terms changes, dealing with mixed content and redirects, etc.

Our Managed SSL Certificates ensure that you are and remain secure. Our goal is to ensure that you never lose traffic throughout the life cycle of your website. You can have full confidence that your visitor traffic continues to flow through.

We help build confidence and trust in your customers and website visitors in your website and business. Our encryption is incredibly secure and makes it nearly impossible for hackers to intercept the transmission and access your user’s personal information.

Even if you already have an SSL Certificate on your website, you may still need to use our Managed SSL (MSSL) service to ensure peace of mind. As you have seen, a lot rides on your ability to build trust and confidence in your customers and website visitors. As business changes and the Internet evolves, our Security Team will ensure that your website remains secure.

Mixed Content

Depending on the complexity and size of your website, migrating from HTTP to HTTPS is not always as simple as it may sound. For instance, your website may be 100% migrated to the HTTPS. Yet, there may be one single resource on your website that is not loading on HTTPS. Or external links that are still pointing to the HTTP version of your pages. This will be enough to change everything and cause a warning to display on your website.

If you embed an external video into a blog post on your website, you must ensure that you use the HTTPS link of the video. Otherwise, the video will load on an HTTP link on your website. The modern browser will notice this and trigger a 'Mixed Content' warning on your website.

If you are regularly updating content on your website, then you will eventually face many mixed content issues. One of the ways to fix them is to download and activate third-party plugins that can help force all HTTP URL to be HTTPS. Still there may be issues that these plugins may not resolve automatically.

Conclusion

HTTPS is not just useful for ensuring the security of your website visitors and your business. It helps make the whole of the Internet safer for everyone. By securing your website, you are also securing the whole web environment. When visitors have less anxiety while coming to your website, they are more likely to convert into customers.

On July 24, 2018, Google announced that they would start labelling websites served on HTTP as 'Not Secure." Google Quality Raters Guidelines stress the need for business websites to instill trust as one of the primary factors for the best user experience. Security is therefore a priority for any business that desires to build this trust in your audience.

Authentication, Data Integrity and Encryption are the main three pillars of the modern browsers. They are therefore critical for a secure and trusted web experience. Your goal should be to make your audience feel as safe on your website as they would feel in your physical business location. HTTPS is therefore a foundational element of the modern web and is therefore a requirement for modern browsers. These browsers will increasingly prevent you from accessing many of their features such as:

  • Progressive Web Apps (PWA)
  • Geo-Location
  • Auto-Fill Forms
  • Push Notification
  • Camera
  • Etc.

Modern browsers expect HTTPS to be active by default. The major search engines also will give web pages served on HTTPS a boost in rankings. If your website is still on HTTP, this is your last chance to migrate to HTTPS. Google has made it official that HTTPS is now a ranking factor in SERPs.

The total eCommerce retail sales are estimated to reach over $4.2 Trillion for 2020. Future estimates project online retail sales to total $6.54 Trillion in 2022. These are global projections. The opportunity is there for you. But you must get your business ready online to compete for a slice of this growth. Online shopping is becoming increasingly the main way people shop due to the COVID-19 pandemic and the need for social distancing. The question to you is: Is your business ready to compete?

Due to increased security awareness, over 85% of shoppers in the United States state that they would not do any transactions on a website that is flagged as insecure. This is the time - NOW - to get your website fully migrated to HTTPS if you want to take advantage of this holiday shopping season that is already here.

Download our FREE September 2020 Newsletter to read more about this topic together with other articles to help you stay current on changes in the digital world. I hope you have enjoyed reading this article. Please consider participating in the conversation by leaving your comments, thoughts, questions, or suggestions below to help the community.

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Hal On'Untu Ngoy

Hal On'Untu Ngoy

Hal On'Untu Ngoy is a Digital Transformation Expert. Apostle, Revolutionist, Entrepreneur, Innovator, Motivator, Strategist, Mentor, Business Owner, Author, and Teacher. My passion is to see people mature to their fullest potential, as Sons of God, displaying the full wisdom of God.

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