Why Every Entrepreneur Needs A Website And Blog
"Does every entrepreneur needs a website and blog" is a question I was asked by an aspiring entrepreneur. My answer was yes if the entrepreneur wants to succeed and thrive in this digital age. The primary reason why search engines were created and continue to exist is to provide a match-making machine that collects people's queries (questions), find the right resource(s) that provide the best answer(s) on the Internet, and then match the two on the search results page. On the one hand, an individual types a search query (in the form of one or several words - a search phrase) in a search tool on the web, and on the other hand, another individual publishes content that offers the information that answers the query of the search from another end of the world. The search engines bring them together to offer the first individual the answer to his or her queries. If you want your content to be found by the searchers, you need a platform on which to publish such content. Your website and / or blog is the best way to produce, publish, and measure the performance of your content online.
Your Website is the most important asset in the Digital Revolution
If you own and run a business and do not have a website and / or blog, you are like someone who wants to climb Mount Everest wearing your evening sandals. And if you have a website and do not implement SEO (Search Engine Optimization) Best Practices including a measurement strategy, you are like a pilot flying a plane with all the dashboard lights off. The result is certainly a failure and a crash.
At any given time, each one of us is searching for information, while another individual is publishing content that can potentially be the answers to the searchers questions. Long ago, we used to go to a Library to find that information in the form of a book, magazine, or other hard copy publications. Now, we go online. At the Library, the Librarian helped you find the book. Books were organized and indexed and then displayed in coded aisles. On the Internet, Search Engines play the role of the Librarian. Only, with some variations. Search engines have built in them algorithms for analyzing the input from these two parties, and making the most relevant and accurate match between the two. As an entrepreneur, you are a solution provider. Your goal is to be found by the searchers who are interested in the solutions you are offering. Search engines will reward you and present your content to the searchers on the basis and to the degree that your content provides the best solution(s) to the people's problems. But having the most relevant content and publishing it online is only one step. You need to publish your content on an organized platform where awareness of the solutions is raised and people can come to access your solutions in exchange for monetary or other value. You would be wasting your time if you do not meet these two requirements. Thus the need for both "online visibility" and "online find-ability." Keep reading to find out why every entrepreneur needs a website and blog.
An entrepreneur, by definition, is someone who brings solutions to the problems that people in a community have. It is the responsibility of the entrepreneur to determine the best means by which to present his or her solutions to those who need them. The entrepreneur must then establish and implement a strategy for reaching his or her "target audience" and making it easy for the audience to access and use the solutions. This action may consist of buying the product and / or services offered by the entrepreneur or some other desired action, pre-defined by the entrepreneur, such as download a document, watch a video, etc. You could place an ad on the radio, television, newspaper, or a billboard on the highway with your contact information so that your prospects can reach you. Online, people need to trust you before they can take that action. It is therefore necessary for you to provide enough information about yourself to earn to help them get to know and trust you before they can buy. The Internet has facilitated this. The Internet offers a platform where this process can take place with a few clicks. Please have several options to choose from. With so many options available, you are competing with many other providers. You must therefore be at the top of the game in order to gain the trust of the potential customers who want to make a decision and take action within a very short time. How then can you position yourself online and give yourself a better chance to stand out and draw Internet visitors to your business? In this article, I am providing a few ideas to answer the question, "Why every entrepreneur needs a website and blog" in this day and age.
Why Every Entrepreneur Needs A Website And Blog?
Today, you can find many platforms through which to share your content online. For instance, Affiliate Marketing businesses are providing people with a "page" attached to their own platforms and they call it a free website. Social media platforms such as Facebook, Instagram, Twitter, offer a platform for publishing content. Subscribers can share their ideas on their walls and hope to attract an audience. These social platforms also offer an opportunity for subscribers to communicate with other subscribers right on the platform.
Many entrepreneurs are solely relying on these platforms to build their businesses or rather I should say to run their activities. I have discussed with some people who have told me that they did not really see a need for a website or a blog. They were perfectly content with tools such as 'Live Facebook Video' presentations, or the ability to connect with thousands of people, organize Live Events such as Watch Parties, run ad campaigns, etc. As long as they get the type of feedback they want - people responding, joining their activities and eventually picking up clients, etc. - they are happy. But is this really an adequate way to build a business? I have said it many times: there is a big difference between hustling and building an enterprise. This approach may provide you with an extra pay check - and you may make good money too - but are you aware of the risks associated with placing your content solely on the social platforms and the potential you may be missing by not having your own website?
Resources Available to Entrepreneurs to create a website or Blog
I cannot overstate the benefits of having your own website and / or a blog. With the resources available today - both free and paid - there is really no reason why an entrepreneur should not have a website and / or blog. The paid resources come at different prices that can fit any budget.
Here are some of them and how you can use them to create your own website and / or blog:
Some of these solutions are open source, and are therefore given freely. WordPress one such free platform. It will require you to get a template to upload and create a website or blog online. You can get free WordPress templates also, but if you want a really good templates that will meet your business needs, then you will need to purchase one. I would caution you, though, because like with everything else, free things do come with hidden disadvantages. For instance, the makers of the free resources are not obligated to provide any security updates, which could leave you vulnerable to so many security threats online. For instance, WordPress releases regular upgrades to its core software in order to address the changing Internet technology or security requirements. If you are using free plugins, you do not have any guarantee that the makers of these free plugins will provide the necessary updates. As a result, your plugin may become incompatible and thus leave gaps that can give access to online bad guys to attack your website or blog.
If you are in business, then you should already be aware of the need to safeguard your data online as well as the personal information of your website visitors.
Benefits of having a Website and Blog for Entrepreneurs
You may have heard about "The Digital Transformation Revolution" and may have wondered what it is all about. Many years ago, the world experienced a similar transformation with the the invention of the telephone, airplanes, automobiles, etc. The industrial revolution of many decades ago transformed the world and the way people lived in ways that were un-imagined prior to that time. Today, we are living in the digital age. Digital Technology is transforming the way we live, play, do commerce, connect with people, etc. The Digital Revolution has brought the world together and totally changed the speed at which we connect around the world. It is now possible to launch an idea and reach billions of people around the world in a few seconds. This is an opportunity that you must not miss. But how can you take advantage of this opportunity more effectively? How can you position yourself online more effectively? I chose this topic of why every entrepreneur needs a website and blog because I want to make sure that aspiring and existing entrepreneurs understand what it takes to truly succeed in this digital age. I am preparing and will be publishing more articles on this topic very soon. So, stay tuned (by subscribing to this Blog) if you want to read more about it. But briefly, let me say that today, any business that is not properly connected and established online is missing out on the biggest opportunity that the Internet brings to businesses and even daily living. Personal relationships are being built online, the Word of God is being preached online and reaching billions of people around the world within a nano second. businesses are finding new opportunities and people are now able to find the products and services they need online like never before, students are able to expand their knowledge through research online, and information on just about anything can be easily accessed through the search bar on your web browser - both on your phone, your tablet, your laptop or your desktop. Billions of dollars are being exchanged through online commerce every minute of the day and night. So, as an entrepreneur offering a service or product, you must make it a priority to not only position yourself on the web but also to be found on this vast world wide web marketplace. But then you can say, "I am on Facebook and / or Instagram! Isn't that enough?" Well let me explain.
Website and Online Visibility and Find-ability
When people want to find answers to a question or to search for a product or service they need, they do not go to Facebook. They go to Google, or other search engines such as Bing and Yahoo to search for it. And search engines have built in them systems that crawl the internet, index over 100 trillions of pages, and present the most relevant content to those queries in Search Engine Results Page (SERPs) in response to over 40,000 queries being input into the Google Search Tool every second. And people generally choose from the most relevant answers from the top results presented on the search result page. It is important to note here that people generally rarely turn to the second or third result page. They generally focus on the top of the first page. That's where you want to be if you want a piece of the cake. Paid Ads are presented at the top followed immediately by organic traffic results (non-paid results). It is estimated that about 70% of traffic that come to an average website online comes from the organic traffic. There are rules that govern which content appears on the SERPs organically and are thus made visible to online searchers. Please subscribe to this Blog to be notified of future articles that will explain how to effectively position your Brand online.
While paid ads are important in bringing in traffic that is specifically intent on your product and services, they only generate about 30% of the traffic. Based on your own conversion rate (which depends on many factors both on-page and off-page around your website), you cannot depend on paid ads alone to grow your business. Unless you have a lot of money to spend on paid ads, your best chance of making it online is to focus on how to be found on the free organic search results. Most average business' conversion rates are around 2% on their website.
Why Every Entrepreneur Needs A Website or Blog?
We are experiencing a boom in entrepreneurship around the world. The Internet has opened up borders and individual entrepreneurs have an opportunity to gain exposure globally. This means that competition has also increased. At the same time, people are becoming more and more demanding. They are asking many questions. They want to know more about not only the features of your products and / or services. They want to know more about you. They want to you as well as your motives and values. Many want to know whether your Business is Environmentally Friendly, or whether you use child labor or are cruel to animals, etc. Remember the story I told about the German giant automaker Volkswagen in my article "New Search Engine Optimization (SEO) Trends in 2019". Their reputation recently took a big hit when they were exposed for cheating on their emission test performance. People want to do business with people whose values mirror theirs. The Volkswagen Brand has taken a big hit, not because their product has poor quality and high prices. Their Brand Story has been damaged in addition to the huge financial costs they have suffered and will continue to suffer in the near future from this debacle.
Unless you are just looking for a few extra dollars to help pay your bills, you cannot succeed in your business simply with a Facebook Fan Page. You need a website and a blog. This is your own piece of real estate upon which you can effectively build an effective presence online. You need to build your Brand Story and you need a website and blog to do it. You need your Blog to tell your Brand Story and build your Brand Power.
As an Entrepreneur, you need your website to present your business, products and services to the world. And you can use your blog to build your reputation and authority online. Your website is made of pages which are generally static. The content on your website does not change much unless you are running an e-commerce website where your product pages are updated on a regular basis. For instance, you will not change your About us page every day. But your blog is the tool you will use to release fresh content on a daily basis.
Search Engines crawl websites and blogs to index them daily. They recognize fresh content when it is posted and present it to web visitors based on how relevant it is. Depending on the quality of your content, your blog is the primary tool to attract an audience and build loyalty because through your blog, you have the opportunity to demonstrate knowledge, expertise, experience, as well as your willingness to share these things and help your audience. Your blog offers you the best opportunity to establish yourself and be recognized as an authority in your field. When people begin to trust you this way, they will begin to develop loyalty and buy regularly from you. This approach is also referred to as "Attraction Marketing" or "Content Marketing".
I have run an experiment on Facebook throughout last year (though not a scientific experiment) and discovered that it is very difficult to build such an audience simply through Social Media posts and chats. Some of the benefits that your blog offers you include:
- Your blog will force you to develop yourself. It will force you to work on your personal mastery. It will push you out of your comfort zone in order to bring the best out of yourself. You must learn how to present a content that meets the rules of Search Engine Algorithms as well as captivate the attention of your target audience. If you write poorly, obviously no one will want to stay around you even if you are writing about something great. Like I said in my previous article, Google now uses both its automated search engine system to interpret human intent and match it with relevant content that answers their queries in the most effective way.
- Make sure that your spelling is correct. Do not write too long sentences. And structure your sentences properly. If you write the same way you talk on the streets, then that is the audience you will draw. You may have to pay someone else to write your content professionally. It is your Brand Image and Voice at stake. It cost more to repair a tarnished image than to establish a fresh one. Do it right the first time.
- There are different types of articles: Questions & Answers (Q&A), Story Telling, Technical Research, Personal Journal, Product Description, Interviews, Video Content, Audio Content, Trivias, Surveys, etc. Each of them requires a certain style of writing. I will write more on this soon. Brief: Remember you are not writing to yourself or your cousins. Know your audience and reach out to them to win them with your writing.
- Your blog will force you to conduct real research to know your target audience so that you may deliver a content that is relevant to them and meets their needs.
- Your blog will teach you persistence, perseverance, discipline, and consistency. You must be patient. You cannot build a loyal audience overnight. Real, consistent, and loyal online traffic to your website is a result of seeking, finding real people, building real relationships and developing real engagement with them.
- Your blog is what will bring fresh traffic to your website as your content reaches more and more people online and your audience begins to share your content with their own connections.
- As the performance of your content rises towards the top of the ranking on SERPs, your whole website will benefit.
- As traffic increases to your website, other businesses will want to advertise on your blog, which results in additional revenue streams.
- Through dialogue and conversation with your audience, as they trust you, they will begin to share ideas on your blog, which can provide you with paths to new innovations.
In conclusion, every entrepreneur needs a website and a blog. Your website and blog are your hub online. Your Search Engine Optimization (SEO) Strategy can only be implemented on your website or blog, not on Social Media Platforms. Social Media by nature should be a platform where you present and advertise what you produce on your website and blog. You do not own Social Media websites. Facebook, for instance, can shut down your page at any time. I am not yet aware of any effective re-course available to the average subscriber for solving this problem. Many people have lost their Facebook accounts without any explanation. And with the account, they lost everything they had built in those accounts. Data Privacy is another issue that has not yet been fully resolved to my knowledge. You only own two pieces of real estates online: your website and your email list. This is another reason why every entrepreneur needs a website and blog.
You should therefore use your Social Media accounts as Marketing Platforms but use them to direct traffic back to your website and / or blog. Remember, building your presence online takes time. Everything you are building on Social Media platforms does not build your own online profile except to the extent that it directs people to your website. If you had established yourself online with a website or blog, by now - after 3-5 years - you would have risen in ranking in Search Engines.
You can organize and structure your website and blog in a way that your audience can easily find navigate around your content. You cannot do this on a social media page. So, even if you produce videos using the Facebook Live Video feature, you can then download them and then upload them to your YouTube Channel so that all your videos are in one place. Then you can link them to your website's appropriate pages. As you link them to your blog, for instance, your website visitors get easy access to your video content.
Your website or blog also gives you the ability to build your Domain authority by building backlinks. I will discuss this in details in future articles. Backlinks are the links that connect to your website or blog from other sites. The quality of those sites can either dilute or favorably impact your site value. Use your activities on social media platforms to build links back to your website and strengthen your website authority.
I believe now you understand why every entrepreneur needs a website and blog. There are other factors that help in ranking your content online, such as your Web Hosting Plan, your domain ranking, etc. If you need more information and / or assistance with Website Design and hosting your site, you may contact us and we will be happy to assist you. (Chat with us on our website). Do not miss my next article. It will provide ideas on how you can maximize the full potential of your website and blog. Many people have websites or blogs that are underutilized. Make sure to subscribe to the blog while commenting and also Subscribe to our Email List (See link below) so you do not miss out on the conversation.
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