While your primary focus must be on user studies, it is also important to consider how search engines see your content. The question is: “How does search engines know that your content is great and relevant?” You need to find your content and present it to searchers.
Like I said earlier, Google algorithms have over 200 factors for evaluating your website and content. The goal of the algorithms is to determine relevancy for the users. Google changes its algorithms about 9 times a day (that Google does not announce to the business community), in addition to major algorithm updates that Google announces several times a year.
Search engine algorithms also seek to understand the context of the content, such as how your content relates to the rest of the web within your niche and in general. This is seen in how other people are linking to your content. The algorithms also look at how your content is structured on your website. Your content must be great as well as relevant and also organized on your website in a way that makes it easy for your visitors to navigate. You must also remember that content relevancy can change over time because users’ needs and desires change constantly.
So, when you first start a blog or website and publish content, how do search engines find it? How long does it take for search engines to find and bring your content to searchers? The truth is that search engines will not magically find your content and start showing it to users on the web. How can you help search engines to find your content quickly? How can you make it easier for search engines to access and read your content on your website?
There are a number of tools out there that can help you with this. But the first step you must take is to ensure that your content are indexable. But simply having your content indexed does not mean that it will show up immediately and you may not get traffic to your website. You may work on improving your content and restructure your content on your website by doing internal linking.
You know you’ve written great content. Don’t just wait for people to stumble on it. Take it and promote it to your audience where your target audience hangs out at. Gradually, search engine will realize that lots of people are interested in your content and they will start recommending it to more and more people. Search engines watch what is taking place on the web and if they notice that more people are gravitating towards your content, they will conclude that it is interesting. They will also begin showing it to more and more people.
It is therefore your responsibility to take the first step of taking your content to your audience on social media, via emails, or podcasts, training videos, etc. The bigger your audience becomes loyal to you because they recognize your Expertise, Authority and Trustworthiness, the more they will be expecting your content and the more they will be likely to share it with others, thus expanding your reach. This in turn will catch the attention of search engines algorithms.
You may have the best content that is relevant to your target audience and still not have one single visit to it. Lack of traffic therefore is not a direct result of content that is not great and relevant. It may be because your outreach is poor.