SEO Keyword Rich Domain Name And Extension
Why is it important to choose a Keyword Rich Domain Name And Extension?
An SEO Keyword Rich Domain Name and Extension is an important key to your overall marketing strategy online. You may ask why and that is understandable. There are two strategies that are both important to consider when choosing your next domain name. Your choice really depends on what is most important to you. In this article, I am going to provide some tips to help you understand why you should invest time and money into coming up with a domain name that is cute, attractive, memorable, and that tells your story in as little as a couple of words.
But first, let me say that I have written a number of articles on domain names. In one of those articles – Domain Name (FAQ) – I provided definitions and other technical information on domain names. I also provided important links to other resources on our website. Today, I want to focus on the domain name and how it ties to your Search Engine Optimization (SEO) Strategy.
There are currently about over 1.4 Billion websites online and about 7 Billion people (including adults, children, elderly, etc.). That means that there about one (1) website for every four (4) individuals alive on earth. But considering that there are about 5 Billion people using Facebook every month. There are thousands of new websites being launched on a daily basis. There are millions of businesses out there that are all competing for the same number of eye balls. How do you distinguish yourself in this competitive environment? This question is even more critical when it comes to online competitiveness.
Search Engines have been created to bring these two sides together. And the way people find what they are looking for on the web is by typing some words that define or represents what they are looking for. For instance, if someone wants to find someone to help build a website for him or her, the person may type something like: “Website Designer in Saint Louis, Missouri.” Or “How do I build a website using WordPress” if they need instructions for building a website on WordPress. Another person may simply type one or two words word: “Pizza“, for instance. We call all these words that people type in the search tool “Search Queries.” Or just “Queries.” The search engines will return a list of websites that provide information that Search Engines Algorithms deem to address those queries as adequately as possible. They will present the person searching for information a list of these websites with some descriptions under the names on Search Engine Results Page (SERPs). You will want to be featured at the top of that list, or at least on the first page. Most people never consider beyond page one.
The big question is, “How do you get to that top of page one?” This is the question that OnMax Host SEO Team helps to answer for you. I will be publishing a series of articles to help you understand what Search Engine Optimization (SEO) is and techniques for doing it effectively. So, make sure to subscribe to this blog in order to continue getting future articles. You also need to sign up to our Email List as we also publish more information through our Newsletter.
What is a Keyword Rich Domain Name And Extension?
In general terms, a keyword is a word or concept of great significance. It is an informative word used in an information retrieval system to indicate the content of a document. According to Webopedia, a keyword is In text editing and database management systems, a keyword is an index entry that identifies a specific record or document.
A keyword, in the context of Search Engine Optimization (SEO), is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query (Techopedia). This article describes the importance and how you should use SEO Keyword Rich Domain Name and Extension to reach your prospects online.
When you write content to post online, you are providing information. This information may be intended to answer the queries (questions) of a particular audience online. For instance, you have written content in the form of a book that you want a particular audience to read and / or purchase. You will choose keywords that sum up the content of your whole book. This applies to the products and services that you offer. Your goal is to use keywords that match the query terms used by your target audience. If your target audience is the medical community, then you will coin your keyword in the language that medical people would use. It must be relevant to the user, the audience to ensure that Google Search Engine Algorithms will match you to the query and present to the audience your content as the solution they are looking for.
So, your keyword may describe the product or service you offer. You may have different keywords for various pages on your website because they may be offering different solutions. At OnMax Host, we have specific keywords for pages that offer Web Hosting, Domain Name Registration, Search Engine Optimization (SEO) AuditSearch Engine Optimization (SEO) Audit, or Social Media Marketing, etc. Those specific keywords are focused on those pages. But we also have the overall keyword that describe our business solutions: “Digital Marketing”.
So, every time you post content on the Internet, you will need to take the time to know what questions you are answering on the Internet or what problems you are solving. This is what the purpose of “Keyword Research” is: To find out what people are searching for and how they are articulating their queries. Then you will build your content around those keywords so that as they enter those search queries into the Google Search Tool online, Google Search Engines may pick you up as one of the most relevant answers to those queries. There are obviously many other factors that would help your website match Google Search Engines’ critera and tests to qualify the winners who will be listed on the Search Engine Results Page (SERPs). Using SEO Keyword Rich Domain Name and Extension is a very effective tactic that makes your content stand out to search engines. I will elaborate more on this in future articles. Meanwhile, you may want to check my post on New Search Engines Optimization (SEO) Trends in 2019 for more information.
Incorporating these keywords into your domain name or web address to for an SEO Keyword Rich Domain Name and Extension is another strategy to send a strong signal to search engines regarding the content of the page. When you the same keyword in your domain name, in your main topic or website name, and in the titles of your content (articles), Search Engines Algorithms will easily pick you up and rank you appropriate – provided all the other SEO factors also pass Search Engines’ test.
You may also adopt another strategy for your marketing approach, which is to focus on your Brand Name and incorporate it into your domain name. Remember that once you have registered a domain name, you cannot change it. You can only register another one and replace the old one on your website. If you need assistance with this, please contact our Domain Experts for help. You can then incorporate your name in your domain name and then promote your name with a variety of marketing approaches. When you increase Brand Awareness, your audience will begin searching for your Brand Name in the Google Search Tool. I know that whenever I need to order new Broadband Internet Services for my house, I type the name of my local Cable Service Provider into the search tool. These “brand queries” separate good from bad brand companies. The good brand names have more people querying their brand names. You may have watched an Ad on television where the presenter instructs the audience to search for, for instance, “OnMax Host” online. In this case, your brand keywords would be incorporated into your domain name.
Like I said in my previous article, if you ensure that User Experience on your website is excellent, your website visitors and clients will give you positive reviews. Those are additional mentions of your brand name online.
SEO Keyword Rich Domain Extensions
You may ask, “How can I use a domain extension to strengthen my SEO effectiveness online?” Please read my previous articles https://onmaxhost.domains/domain-name-faq/ and Steps for choosing your perfect domain name for more on domain names and domain extensions. We have hundreds of new domain extensions that match most industries to help you align your domain with your industry. It does not necessarily affect your SEO and page ranking but it adds to your Brand Identification. It empowers or strengthens your brand.
In conclusion, choosing, finding and registering a domain name must never be done casually. It takes quite some work to change your domain name when your website has been in existence for a while and it has become complex. It can be quite costly depending on the complexity of your site. It is therefore vital to work with a Domain Expert to help you incorporate a domain name into your Business and Marketing Strategy.
As with every Marketing Strategy, you will need patience, consistency, and persistence. Your ranking will not rise overnight. There are some exceptions. But in general, you must work on this consistently sometimes for months before you see durable results. Most of the people who gave up and became discouraged lacked perseverance. You need patience and focus. You must continue to learn and improve your content and strategies. Remember, there are others doing the same exact business you are doing and vying for the same top spot on SERPs. You must study your competition. You must conduct market research. You must connect and engage with your audience. There are many tools available online to help you gather the necessary data to help you formulate an effective strategy and plan of action. And you may also contact OnMax Host Digital Marketing Experts to help you coin, search, find and register an SEO Keyword Rich Domain Name And Extension for your business or organization.
If you have found this article useful, please leave a comment at the bottom. I also encourage you to ask questions, and participate in the conversation by answering other participants’ questions and by providing resources and answers to benefit others. Also, go to Domain Names and find your own SEO Keyword Rich Domain Name and Extension.
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