New Search Engine Optimization Trends in 2019
New Search Engine Optimization Trends in 2019 is a topic that you probably have seen around multiple times and probably have read several articles about. My goal here is not to simply bring you a bullet point list of the New Search Engine Optimization Trends in 2019. My goal is to provide you the reader with the most important thing that will help you be successful online.
Technology is constantly evolving. Search Engine Optimization (SEO) is really endless, and it’s changing rapidly almost by the hour as the web becomes more complex. The Internet is also continuously expanding. Therefore, there are new rules for connecting with what matters. The Internet is a place of connection – bringing people and things together. And yet, the Internet is a very vast web. And to achieve this goal of bringing people and what they are looking for on the Internet, we have search engines. They are the great facilitators. There are a number of search engines online: Google, Bing, Yahoo, etc. The biggest and most dominant Search Engine is Google Search Engine. Google is therefore the driver of the rules that govern how your content – the things that you publish online – can be found by those who are searching for them.
It is important therefore that you understand how the Search Engines work so that you may provide your content in a manner that is consistent with how they work. This is where Search Engine Optimization (SEO) comes in. For years, SEO Gurus have been sharing strategies, techniques, tactics that can help you get your content to rank on top of the Search Engines Results Page (SERPs). There are videos, books, blog articles, etc. everywhere on this topic. Yet the majority of content providers are increasingly confused. I am writing and elaborating on the New Search Engine Optimization Trends in 2019 to give you insights into ways you can optimize your content on your website or blog to help you achieve your business goals on your website.
Like I said earlier, Search Engines set the rules by which they process the multitudes of search queries submitted by Internet Visitors who are searching for answers to their questions and the Content that Solutions Providers are posting in order to bring to Internet Users the best answers in the most efficient and the fastest way. The Search Engines are machines. And they have always worked hard to read the billions of data pieces online to solve this equation. If you, as a Solutions Provider can understand this equation, you are half way through ensuring that your answers or content comes up on top of search results.
Like I said earlier, everything is evolving. People evolve. And Google is continuously seeking and implementing new and efficient way to help bring these two sides together. There hundreds of SEO Rules that have been published over the years. Recently – for the first time in about ten years – Google updated the Google Search Engine Optimization Starter Guide. Unfortunately for many, there are hundreds of rules to keep up with and they are constantly changing. So, at one time, the focus was on building backlinks. The it is videos or something else. It is difficult to keep up with all those rules.
New Search Engine Optimization Trends in 2019 are meant to provide users with a guide to help them not only adapt to current changes but also to plan and stay ahead of the curve of future Search Engine Optimization Trends, as much as possible. Businesses that will succeed in anticipating the future will not only survive in a highly competitive environment, but also thrive.
Before I provide a list of what I consider the most relevant New Search Engine Optimization (SEO) Trends in 2019 and beyond, let me provide you with the summary of what I believe you need to know in order to be successful online. Remember what I said earlier: The goal number one of Google is to ensure THE BEST — USER EXPERIENCE ONLINE. But this is a loaded vocabulary. It simply means this: Imagine someone at home is having a medical issue and they go online to search for answer to help them resolve the situation. They will enter a Search Query. This query may come in the form of one single word, a question, or a series or words. Google Search Engines will scan the Internet and pull the most relevant answers from the most Reputable and Authoritative source (website. If you were the person seeking answer in an emergency, you would want Google to do just that. The stakes are very high here. And you are placing your trust in the search engines to bring you answers you can rely on.
New Search Engine Optimization Trends in 2019 – # 1:
Reputation And Authority
Your reputation as a reliable and trustworthy source and your authority as a knowledgeable source will determine whether users will become loyal to you. So, simply ranking at the top of Search Engine Results Page (SERPs) will not earn you the loyalty of the users. There are many criteria that Google uses to measure reputation and authority and I will discuss these criteria in my upcoming articles and videos that I will begin to publish on a weekly basis.
The OnMax Host approach in Search Engine Optimization Implementation is to build what users are looking for, in a manner that is consistent with Search Engines Rules. Our goal is to build real relationships with real people and generate real engagements that will result in higher conversion rates on your website.
New Search Engine Optimization Trends in 2019 – # 2:
The most important factor in Google Algorithms is User Experience. This Your reputation and authority online in the topic that users are searching is a key factor to User’s Experience on your website. Google’s single most important goal is this one: — USER EXPERIENCE. This is the most important Search Engine Optimization Trend in 2019. I will elaborate again soon. If users have a bad experience on your website or blog – if your content does not provide the answers they are looking for – users will not stay on your website or blog. They will not return. You will not build loyalty. You will have have a following. They will not sign up to your stuff. They will not subscribe to your content. They will not share your content with their friends and relatives. They will not return to your website or blog. And Google will know it and drop you to the bottom of the list. You will become irrelevant online.
If your goal in business is simply to get money out of people, you will begin to use short-cuts to achieve that goal. You will begin to use tactics simply to pass the Google Search Engine test to rank high. Many SEO Consultants emphasize ranking and traffic. Yes, you could play the Search Engine Rules Game and come up on top but if your content does not reflect authority, your reputation will be tarnished and you will not build any audience. People may buy from you concern but after that, you will lose them forever.
Volkswagen Emission Debacle
Many of you remember the experience of VW emission scandal. They engineered their vehicle to pass the emission test. But the vehicles were not green. In the end, they were caught. The rest is history. So, the question you should ask yourself is, “Do you simply want to pass the test or do you want to be truly green?” Trust me, the people will find out soon or late.
Volkswagen played the emission tesst game. Ultimately, they paid a heavy price: over 11 million cars re-called worldwide and over $7 Billion. You can read more about the VW Emissions Problems.
Volkswagen had one goal in mind: to pass the tests. Their goal was never to be <i>green.</i> In the same manner, if your primary focus is to rank at all costs, then you will play the rules games. Remember, the cows will always come home.
At the end of the day, Volkswagen had to pay over $7 Billion with over 11 vehicles affected worldwide, and their reputation tarnished. How will they recover from this?
Let me promise you right now that building reputation and authority online will not be achieved overnight. You will come under enormous pressure to produce results. Even ranking takes some time. You need to define your goal and then devise a strategy. Our Search Engine Optimization (SEO) ExpertsSearch Engine Optimization (SEO) Experts can help you create a SEO Strategy that is in line with your business goals, and then devise tactics and methods for executing the strategy.
New Search Engine Optimization Trends in 2019 – # 3:
Content Is Still King
Your content is what it is you offer. Make sure that your content is thorough – well written, well formatted, well presented, etc. Make sure to include references to authoritative sources when providing information from those sources. Add external links to external sources.
All the other rules are important. They will help you build your presence online, but what does it benefit you to have the right keywords in the right density in your content if users will not find accurate and authentic answers to their problems on your website? You must therefore invest in your content. And then follow all the other rules.
If you will forget everything I have written, make sure you remember this: “Your Reputation And Authority” is at the heart of the New Search Engine Optimization Trends in 2019. This is at the heart of why Google exists: to bring to users relevant and authoritative answers to their queries. Once you remember this, everything else will make sense.
In the past, Google used to perform these test – testing your website with machines only. Today, let me point out that even those machines have evolved. You have heard about the evolution of Artificial Intelligence (AI). The machines are becoming more and more capable of figuring out human intent. In addition to that, Google is now hiring thousands of human personnel to randomly examine website to determine content authority and reputation. I will talk more on this topic in future articles. So, Google is placing greater emphasis on this.
Like I promised earlier, I will publish on a weekly basis, videos and articles to provide more tips, ideas, information, and even tactics on how to build your reputation and authority online in order to build your audience. My goal in this article has been to bring you into the right focus so that everything else that we will publish in the future will make sense to you. We will discuss technical information on how to perform all the SEO techniques needed to ensure visibility and ranking online, and mostly to build reputation and authority,
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