At OnMax Host Digital, we do not look at link building simply as campaigns – with a start and end points. Our link building is an ongoing, never-ending, integral part of SEO and business strategies and process. We do not build links only for search engine algorithms. Therefore, we look beyond just content that is content-led and focused on link building, to content that serves a broader purpose for the business.
Part of our strategy is to take a long and hard look at the content topics that we want our clients to be recognized as experts and authorities – topics that will resonate with our clients’ audience. Then we develop a plan of content execution and from there, we will see where link building fits in. Our strategic framework would look something like: Define the themes, topics, formats and the Key Performance Indicators (KPI’s) that these content formats must to hit.
We help businesses understand that putting serious efforts into product development, content strategy, customer relationships, and brand building are all activities that result directly and indirectly in link building. This however is a long term goal. Meanwhile, we execute link building, as part of a larger integrated and robust digital marketing strategy that helps take the business to that long term goal. And the ultimate goal is business goal.